North Star Health App

Role in Project:

• Lead UX designer

• UX Researcher

Goal of Project:

Design an app that will teach young adults affordable healthy habits from nutrition to mental health to finding local doctors all on one site. 

Target Audience:

Users who are young adults that want to practice healthy habits but don’t know where to start

Key Challenges:

• Time constraints: Entire project was completed in two weeks

• Being able to allow users to book doctor’s appointments on the app

• creating a responsive website to go along with the dedicated mobile app

Pain Points:

Paint Point 1:

Users want to learn more about healthy habits but don’t have the time to sit down and read full articles at home

Pain Point 2:

Users want to have an app that covers all the topics on mental health to sexual health

Pain Point 3:

Users want to book appointments and chat to people who are experiencing similar events like the user

Personas

Problem Statement

Tamara is a stressed out graduate student and bartender who needs a tool that can help her with her mental health and provide relationship advice because she wants to maintain good relationship with her peers and not burn herself out.  

User Journey

I created a user journey map of Tamara’s using the site to help identify possible pain points and improvement opportunities. 

Problem Statement

Sean is a busy intern and college senior who needs a tool that can provide him workout routines, tips on eating healthy, and alerts because even though he’s still wants to stay healthy.

User Journey

I created a user journey map of Sean’s using the site to help identify possible pain points and improvement opportunities. 

Problem Statement

Alex is a busy full time student and part time worker who needs an easy way to search for affordable skincare products on the go because he wants to save money, time and improve his skin. 

User Journey

I created a user journey map of Alex’s using the site to help identify possible pain points and improvement opportunities. 

Problem Statement

Morgan is a freshman that doesn’t know much about sexual health who needs a tool that can look up doctor’s in her area, find tips on sexual health and use chat forums because she wants to learn more about her body without feeling judged.

User Journey

I created a user journey map of Morgan’s using the site to help identify possible pain points and improvement opportunities. 

Site Map

The goal here was to make sure the website navigation is simple for all users and that they are able to go to any subcategory no matter what section of the website they are on. 

Ideation

I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was specifically on being able to book doctor’s appointments.

Research Conducted

• 1 unmoderated usability study

• 5 participants, between ages 18-25, users who want to maintain healthy habits and learn more about health but struggle to do so

• Asked users to book an OB-GYN appointment, read skincare articles, and watch workout videos

Digital Wireframe: Usability Study

After the usability study, I found out that users were confused on where to locate the healthy recipes section on the North Star App. So I decided to change the “healthy Eating” and “Meal Prep” to “Healthy recipes to make it easier for the users to follow.

After the usability study, I found out that users didn’t like the gif and text format on the workout page. Users stated that they would like full video workout routines, so they don’t have to scroll and read while working out. I updated the page to just show full videos instead.

After the usability study, I found out that users wanted to see products and know the order of the skincare routine all on one page. I went ahead and added pictures of each product that varies in price, while placing the prodcuts in the order of the skincare routine.

Final Mock Ups

High-Fidelity Prototype:

The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
View the North Star Health high-fidelity prototype.

Responsive Design

The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.

Conclusion

I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful. Users shared that the app made learning healthy living habits seem like easy and actually interesting task to do. One quote from the peer review feedback was that “I wish this app was real, I could have used this my freshman year of college, could have made better choices with this.”

Next Steps

• Conduct research on how successful the app is in reaching the goal of booking appointments

• Add more educational resources for users to learn about skin care routines for different skin types.

• Provide incentives and rewards to users for booking appointments and participating in chat forums.